Medexo Identity Redefined — Where Healthcare Meets Real Estate

MANDATE
The Medexo team approached us to help redefine their brand identity. Our mandate included the complete rebranding of the company — encompassing visual identity, graphic elements, corporate presentations, and a new website.

For the Medexo brand, we crafted a clean and modern visual identity grounded in simplicity, trust, and versatility. The design reflects a forward-thinking company rooted in the healthcare and real estate sectors, while remaining open to broader opportunities.

SYMBOL
At the center of the identity is a minimal, abstract circular symbol representing growth and connection. It features six house-like forms arranged in a radial layout, each incorporating a subtle negative-space cross. This duality alludes to both real estate and healthcare, while the overall star-like shape symbolizes expansion, direction, and unity. The abstract form supports Medexo’s positioning in the health sector while leaving room for the brand to evolve.

TYPOGRAPHY
We chose Harmonia Sans, a geometric sans-serif typeface known for its clarity, balance, and approachability. Its clean lines and modern structure align with the logo, reinforcing Medexo’s professional yet human-centered brand.

COLOR PALETTE
The color palette consists of cool, muted tones — primarily greys paired with a classic blue. These tones were carefully selected to evoke professionalism, stability, and trust, establishing Medexo as a reliable and enduring brand.

ABOUT
Medexo is a real estate company specializing in the health sector. Serving communities across Quebec and Canada, Medexo develops spaces that support the growth and well-being of both private and public healthcare initiatives.

EXPERTISE
Creative Direction + Branding + Graphic Design + Packaging + Web Design + Copywriting