Picture Perfect: A Brand and Website Built for Axl Palomares

MANDATE

When our longtime friend and collaborator Axl Palomares approached us to create his brand identity and website, we were more than excited to bring his vision to life. Axl is a true artist—someone who’s spent years putting his technical expertise and creative eye to work behind the scenes as one of the top digital technicians in the province. But now, it was his time to step into the spotlight.

With a refined portfolio and a growing demand for his photography, Axl was ready to present himself fully as the lead artist. We crafted a hand-drawn signature mark using the letters “AXL,” framed by a clean yet expressive logotype. The result is a playful yet professional identity that reflects both his approachable nature and high-end aesthetic.

The website we developed is a minimalist portfolio designed to let his work speak for itself. From editorials to commercial shoots, every page puts Axl’s imagery front and center—highlighting his unique ability to capture beauty, movement, and mood.

ABOUT

Axl Palomares is a beauty and fashion photographer based in Montreal. Known for his sharp eye, technical mastery, and collaborative spirit, he brings a refined yet playful touch to every shoot he takes on.

EXPERTISE

Creative Direction + Branding + Web Design + Copywriting 

WEBSITE

www.axlpalomares.com